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Vertical Ethiopia | Purchase | Behind the Book | Publicity | Excerpt | Speaking Tour | Press Release |
Photo: Gabe RogelBehind the Book
Becoming Neutral, Exploration as Art
The first time I went to Ethiopia it was to write about coffee. I joined an expedition to search for a rare coffee bean, Geisha, that was thought to be from Ethiopia but had never been found. The relative of this coffee, in Panama, now garners over $100/lb on the market. We didn’t find Geisha, but I found Ethiopia. Then, the writer and climber in me then found the potential climbing.
Ethiopia is the only country in Africa that was never colonized and Ethiopians are fiercely proud of their heritage. Ethiopians, and the Ethiopian government, are constantly combating a portrayal of their country as the dusty elbow of Africa. News travels fast in Addis Ababa, and when word got out that I was going to go on a climbing expedition in the north, and that I was a writer, Shama Publishing approached me about writing a book.
What inspired Shama, and in turn inspired me, was a chance to show a different part of this complex country. I was able to work closely with Shama throughout the process to create a book that they wanted to show to the world. Was this always easy? Far from it. I had to abide by Ethiopia’s press rules, called some of the worst in the world. I could not talk about recent kidnappings, religious violence, or the mobilization of Ethiopian troops in the north. But I saw all of these things while I was there. I sat on a stoop in Axum, 40 miles from the Eritrean border, and watched as 27 trucks rolled by with soldiers going north. I organized a team of climbers to come to area where just a week before their arrival British workers were kidnapped. Ignoring these elements of my experience was not easy, but it was instructive.
Vertical Ethiopia is not about an American writer going to Africa and creating a book with an American publisher that no one in Africa will ever see. To the contrary—half of the first print run is being shipped to Addis Ababa to be sold in Ethiopia. On every level, Vertical Ethiopia was collaborative. Gabe Rogel, the photographer and I, worked together to create a story with words and images. Back in the US, at his home in Driggs, Idaho, we sat in front of his computer for four days and laid out our tale. This was in June. I then spent the next six months going back and forth with Shama on the books design, content, cover, and message. It became normal for me to wake up at 5:30 in the morning, roll over, grab my phone, and call Ethiopia at the end of the workday. Later, when the book went to the printer in Dubai, in the United Arab Emirates, I learned that progress was only made on Monday, Tuesday, and Thursday—the only three days that my Muslim printer and Ethiopian publisher in a Christian workweek had in common. The result is a beautiful book with a multi-cultural history.
Now it’s my turn to share the entire story behind Vertical Ethiopia. Though my book tour I am now able to address all of the other forces that were at work in the background of writing this book. By having to restrain this exploration in the writing of the book, however, I came to understand these other elements in an entirely different way.
To appreciate art, we are told to first become neutral. What if adventure is art? What else could it really be? I did my best to see Ethiopia wholly as the experience I had. It’s from that first place of neutrality that I now share my story.










