A Food Crop. Its Nation. Their New Future.
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–Mark Pendergrast, author,
Uncommon Grounds: The History of Coffee and How It Transformed Our World
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Coffee Story Ethiopia: A Tale From The Country Where Coffee Began
Written by Majka Burhardt | Photography by Travis Horn and Helmut Horn
Published by Ninety Plus Press (USA) and Shama Books (Ethiopia) | 208 Pages | Hardcover
Book Trailer | Speaking Tours | Excerpt | Reviews | Press
It’s the twenty-first century and Ethiopia, in the global consciousness, is shedding its history of drought, famine, and war. It’s doing so by embracing the heritage and potential of its defining crop, coffee, a plant first accounted for in legend more than three thousand years ago and that now ranks among the world’s ten most-valued commodities. Coffee Story: Ethiopia is the recounting of that process: a visual and narrative tale of opportunity, resources, education, and tradition.
Author Majka Burhardt’s prose weaves its way into the fabric of the Ethiopian coffee story with precision, humility, and curiosity. The result is both informative and illuminating.
Coffee Story: Ethiopia is a unique co-venture by US-based Ninety Plus Press and Shama Books, an Ethiopian publishing company. It is thus the only coffee story that is both about and from Ethiopia. Ethiopia's coffee story unfolds through photos, vignettes, and extended captions that allow easy entry onto any page. Coffee Story: Ethiopia also transcends the bean itself to explore Ethiopia’s larger landscape and peoples.
With a foreword by Ethiopian coffee expert Joseph Brodsky, elegant photography by Travis Horn and Helmut Horn, original artwork by illustrator Molly Holmberg, and elucidating guest essays from leaders in the coffee industry, Coffee Story: Ethiopia proves an invaluable addition to the library of the coffee professional, the coffee consumer, and anyone interested in this ancient plant and in exploring Ethiopia’s territories and lore.
Coffee Story Ethiopia Speaking Tours
It’s a simple question: What if a food crop—coffee—could change a nation’s future?
Be part of the answer with the Coffee Story Ethiopia Speaking Tours
Public Tour: A combined discussion of food anthropology, development, adventure, and the impact of coffee on world politics and global understanding. Event List Includes: Commonwealth Club of San Francisco, Seattle Town Hall, and University of Minnesota. Learn More
Industry Speaking Series: The Coffee Story Ethiopia Industry Speaking Series offers a unique experience to companies and organizations in the coffee industry. Ms Burhardt can address intimate executive sessions, company-wide meetings, large-scale conferences, public forums, and joint initiatives. Learn More
"A porridge of roasted coffee cherries mixed with butter and salt called Buna Kelema. Multiple, conflicting myths of coffee’s origins. Hallucinogenic chat leaves. How Christians vilified coffee, but then glorified it. How Muslims ritualized coffee, and embraced it. People of wisdom, courtesy, and tradition. Kidnapped girls forced to marry; high infant-mortality rates. Rainforest highlands, barren desert, and agricultural wealth. It’s all here, and more: the Ethiopian story.
The coffee maven, adventurer, climber, and anthropologist Majka Burhardt paints vivid word-pictures to accompany Travis and Helmut Horn’s breathtaking photos. Coffee Story: Ethiopia carries us into the heart of the land where coffee originated, with all its glory, mystery, contradiction, and potential."
–Mark Pendergrast, author, Uncommon Grounds: The History of Coffee and How It Transformed Our World
"Can you imagine a world without coffee? No—it is impossible to do so, because the coffee bean, in the way Majka Burhardt explains, has permanently and irrevocably entered our lives. To understand more about this remarkable bean, you must remember that it originates in mountainous Ethiopia, long regarded as one of the world’s most mysterious countries. Coffee is so vital to us all that it makes this book, the first modern study of the bean, uniquely important—and I recommend the pages herein to anyone in quest of knowledge, enlightenment, and entertainment."
–Professor Richard Pankhurst, author, Economic History of Ethiopia (1968) and A Social History of Ethiopia (1990)
Media Kit and Publicity
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Online Press Kit
Recent Press for Coffee Story: Ethiopia
Scroll below for Press for Coffee Story Ethiopia in outlets such as The Wine Spectator, Roast Magazine, How Do You Do TV, Fresh Cup Magazine, The Boulder Daily Camera and more.
Profile of Majka as Part of HowDoYouDoTV's "Communirty of Passionate People"
Video by Michael Millard, creator of HowDoYouDoTV, an innovative video project profiling passionate people in the global community.
Majka's Presentation at Town Hall Seattle. Listen.
Interview and Podcast, October 2011. Read and Listen.
as featured on USA Today Travel, Public Radio Exchange, Venture There and Wend Magazine. Produced by The Joy Trip Project.
Boulder Daily Camera, October 2011. Read
Roast Magazine, Janurary, 2012. Read
The Wine Spectator, January, 2011. Read
Adventure Inspired Interview, October, 2011. Read
Fresh Cup Magazine Read
Gourmand Magazine. Read